How to Add Titles to Your Pins on Pinterest

Do you want to be taken seriously on Pinterest? Then it is time for you to step up your Pinterest game with Rich Pins!

Pinterest is one of the top social media platforms for bloggers. There is no denying it! If you want to be a successful blogger, then you need to take your Pinterest account seriously. And this starts with making your pins look more appealing and professional!

You might have noticed that some pins have titles and descriptions attached to the image, while some only have the description and image. Pins with “titles” attached to them are called Rich Pins. So if you want to add titles to your pins on Pinterest, then you need to learn what Rich Pins are, why they are important, and how to get your website approved for Rich Pins.

Let’s take our first stab at the Pinterest world with a deeper look at Rich Pins.


Who better than Pinterest to describe Rich Pins! Take a look at the description provided on the Pinterest for Businesses help page.

rich pins definition by pinterest - The Content Bug

“Rich Pins are Pins that include extra information right on the Pin itself.”

There are many different types of Rich Pins. And different style bloggers need different Rich Pins from their site. But for the sake of this blog post, I am going to focus on article Rich Pins because all bloggers, no matter the field, will share articles on Pinterest.


Rich Pins make your Pinterest account, and pins, look legit. It may sound silly, but I’m serious!

With Rich Pins, the pins shared from your website hold greater visual appeal. You will never see a top name brand that doesn’t use Rich Pins. So why wouldn’t you want to step up your game to compete with the big dogs?!

Let’s compare a normal pin to a Rich Pin:

comparison of normal and rich pins on Pinterest - The Content Bug

(In the image above, I circled the main differences between normal and Rich Pins)

With normal pins, the pin can still be appealing with a well-crafted image. But with Rich Pins, there is more visual appeal with the bold title attached.

Also, with Rich Pins, your account name or website name is always attached to the pin even when other users “re-pin” it. So when you click on a Rich Article Pin, there will be a section before the description saying “Article from (Your Site)”. This will also have the image from your Pinterest account.

So if you want to add titles to your pins from your website (as the headline of this blog post says), then you need to get Rich Pins!


Setting up Rich Pins is not a difficult task. But Pinterest does warn you that if you do not know how to manage metadata, it is best to leave this set up for a website developer.

But since you are a boss ass babe, I know that you can set up Rich Pins by yourself! And with this blog post, I will show you how to set up Rich Pins (by yourself), with a self-hosted WordPress site (

Now, it’s time that you go grab yourself a drink as we will be getting down and dirty with your website and Pinterest account. Read on to learn the 4 steps you need to complete to get Rich Pins to appear on Pinterest from your website.

1. Set up a Pinterest business account

First, you need to have a Pinterest business account. Most bloggers transform their personal Pinterest account into their blogging account without changing it to a business page. But this transition from personal to business is a must!

There are many perks to a Pinterest business account. Like having your website link in your bio and having access to Pinterest analytics. But it is also important if you want to set up Rich Pins!

To convert your account from Personal to Business click here and enter the appropriate information.

Or if you don’t have a Pinterest account yet, and want to register for a business account from the beginning, click here!

Once your account is a business account, it is time to move on to the next step of verifying your domain.

Switch your Pinterest from personal to business - promo

2. Verify your domain on Pinterest

Once logged into Pinterest, in the top right-hand corner, you should see a circle with your account image. Once you click on this, a drop-down menu will appear with 6 options. Click on ‘Settings’

Or if you are already on your profile page, there is a gear symbol that will appear at the top of the account page. Once you click on that gear, the settings menu will appear.

In your account settings, there is a section called Profile. It should look something like this:

Pinterest settings guide - The Content Bug

Obviously, your account should have all these areas filled in. Including your website URL! Once you enter your website URL into the Website area, click on the ‘Confirm Website’ option.

This popup will appear with a piece of code that needs to be added to the head of your website.

Confirm your website Pinterest guide - The Content Bug

You will receive an individualized code! I removed the content part of my code for security purposes 🙂

If you do not know how to add code to the head of your site, you can easily do it with a WordPress Plugin! I like to use Tracking Code Manager. All you need to do is download and install this plugin. Once installed, add a new tracking code and name it “Pinterest Website Verification”. Then copy and paste the unique code Pinterest just gave you where it tells you to “Paste your Tracking Code here”.

With this plugin, you need to make sure that you place the code before the <Head> and that it shows on all devices and all pages, posts, and archives of the site.

Your settings should look something like this:

Tracking Code Manager Plugin Settings - The Content Bug

Once you have all the right settings in place, go ahead and click Save!

Or if you don’t know how to add a code to the head of your site, and don’t feel comfortable working with the Tracking Code Manager plugin, it might be best to contact your website developer for this step in the Pinterest Rich Pin process!

After you enter the code into the head of your website, go back to the Pinterest page you were just on that gave you the code for your website. And click Finish! Pinterest will then go and confirm your site. A check mark will appear beside the website URL to tell you that the site is confirmed!

Site confirmed Pinterest guide - The Content Bug

3. Set up metadata

To set up Rich Pins, you need metadata on your site. Metadata is the behind-the-scenes information you put on your website to provide Google with more information. This is done through Open Graph, or if you have a self-hosted WordPress site, through the Yoast SEO Plugin.

The Yoast SEO plugin is critical for all sites! It will help your site with SEO in more ways than 1. And to set up Rich Pins, you need to set up your metadata, which can be done through Yoast!

If you don’t have Yoast, or if you haven’t set up your metadata (SEO title and Meta description), go check out my post 3 Things You Can Do TODAY To Improve Your Blog’s SEO. This post covers everything you need to know about installing the plugin and creating the appropriate metadata on blog posts.

But, if you already have Yoast and have set up an SEO title and Meta description for each blog post, then you are ready to apply for Rich Pins!

RELATED: Everything You Need to Know About Pinterest SEO

4. Apply for Rich Pins

Applying for Rich Pins is the easiest part of this process. (Thank goodness, huh?)

All you need to do now is copy the URL of one of your most recent blog posts. This will be the post you submit to Pinterest for verification! So make sure that post has the appropriate metadata as Pinterest will base the rest of your site off of this 1 post.

Once you are ready, go to the Pinterest Rich Pin Validator! Enter, or paste, your blog post URL into the given field and click Validate!

Note: You only need to validate 1 of your blog posts for your whole website to be approved for Rich Pins. So don’t worry about entering every blog post into the validator!

Once you submit the link, your website should be approved for Rich Pins within an hour.

If your website gets denied, it is most likely because the metadata is not set up. If you have, make sure you set up your metadata for each blog post through the Yoast SEO plugin!

pin workshop optin


Now that you know why you need Rich Pins and how to get your website approved for Rich Pins, what are you waiting for? Go put in a little work to make your Pins stand out from the sea of other great bloggers.

So you want to add titles to your pins on Pinterest, huh? Then you are in the right place! Learn everything you need to know about Rich Pins here!

Still can’t figure out how to get your website approved for Rich Pins?! If you have a WordPress website, I want to help! Without any hassle to you, I can approve your website for Rich Pins in a matter of a couple of hours. Find out more here! 

Keep Reading…

Do you want to grow your Pinterest account? I was in the same spot as you just 2 months ago! Now my Pinterest account gets over 100,000 monthly views! And you can do it too. I'm sharing all of my secrets on what I did in the last month to grow my Pinterest account FAST! Why I TANKED My Pinterest Account | A few months ago, I decided to purposefully tank my Pinterest account by removing 8 boards and almost 2,000 pins. In this post, I'm sharing why I did it, what I removed from my account and the effect of this process! It might be time to turn your Pinterest account from content hoarder to content creator. Find out more! Your guide to Pinterest SEO | By now, you know that Pinterest is a search engine. And it's a tool that many people use to skyrocket their website traffic! So what are you waiting for? Increase your visibility on Pinterest with Pinterest SEO best practices today.

About the Author

The Content Bug - Cath Headshot 4Why, hello there! I’m Cathrin, the creator of The Content Bug. But since we are already virtual best friends, you can call me Cath. After working in the digital marketing industry, I decided it was time to share my love for online content creation, social media, and SEO with the everyday hustlers of the world… like YOU! You can almost always find me at a local coffee shop writing, reading and working on new things for The Content Bug. But when I have some free time, I love hanging out with my dog, going to a yoga class, and being outside. Stay connected with me on Pinterest, Instagram, and Twitter to see what I’m up to!





So you want to add titles to your pins on Pinterest, huh? Then you are in the right place! Learn everything you need to know about Rich Pins here! | Pinterest tips | Pinterest for Bloggers | Rich Pins Tutorial #Pinterestmarketing #Pinterestforbeginners

30 responses to “How to Add Titles to Your Pins on Pinterest”

  1. Ruth Nchekei says:

    This is very much timely. Thanks 🥰

  2. THANK YOU!!!! Your blog posts on maximizing Pinterest settings, SEO and Rich Pins has been a lifesaver! YOU ROCK!

  3. JC Keen says:

    Thank you! Prior to reading this article I was completely clueless about this. I followed the instructions and was able to setup rich pins in not time.

  4. Emma says:

    Hello Cathrin Manning, It just doesn’t make sense how I am still relying on SEO plugins. 2020 is basically here. There are free apps with Artificial Intelligence like Ink for all

  5. Shari J says:

    WOW! Thank you for this I literally paste two of my pins in the Rich pin validator and thought wow this is a lot to do for each blog post, but I’m glad I was wrong. Your post cleared up that information for me, I’m glad one post validates my entire site for Rich pins. Thank you

    • Cathrin Manning says:

      OH my gosh, that would have been terrible and a waste of your time! I’m so glad you found this article in time 🙂

  6. Abdulrazaq says:

    please can i use for my blog does it wok well.

  7. Amanda Rosen says:

    Thank you SO much for this information! It was extremely helpful!

  8. Rick Nier says:

    So I made it through all the steps. Thanks for your help. But am I missing something? My pins don’t look any different. I even added a blog to see if it was just with new and subsequent pins, but nothing. Is there a way to add the title, or should Pinterest be doing so automatically?

    • Cathrin Manning says:

      Pinterest has made a lot of changes over the past few months and one of those changes had to do with how pins are being displayed! One thing I’ve noticed is that when I look at my own pins from my website that I’ve pinned to Pinterest, the text below the image in bold is my description. But when I log into a different account and look at the same pin, the bolded text is actually the title of the blog post that I shared!

      I’m not sure what’s causing this. But what I would do is make sure that your Rich Pins are set up properly. Meaning going back to the Pinterest validator and seeing if there are any problems. If there aren’t then click on one of your pins and you should see that the title appears in the information section on the right! If it doesn’t then something is wrong there.

      I would also take a look into their Open Graph information in Pinterest Developers. You might have to add some code to your website to make sure Pinterest is recognizing that you are sharing article pins and have the right mockup on your site to find the title!

      I hope that was helpful!

  9. Elle says:

    Hi Cath,

    Thank you for your detailed explanation of how to set up rich pins – I am now approved – WHOO HOO! I had originally tried this back when the site was more raw (it is still raw but making slow progress daily) and I was rejected, so that made me want to revisit it when I knew what I was doing a little more – not that I still do but your article gave me the confidence to try again. Just an FYI I use The SEO Framework for my OpenGraph and MetaData info but that seemed to be the missing piece from when I failed previously to making it work now. The idea of MetaData was kind of confusing to me – I get that it’s data about data, but wasn’t sure if there was some way I needed to manipulate that, but I am understanding from this experience that I didn’t.

    I have yet to pull a post from my blog into Pinterest – I still need to figure out how to get the images on my blog posts without it looking too junked up… I wish we could hide the image from the page somehow as the Pinterest style doesn’t necessarily fit with the webpage style. Just learning more and more every day…

    Thanks again,

    • Cath says:

      Hey Elle!

      Thank you so much for reaching out and helping others by saying what worked best for you. I really appreciate the tip with The SEO GFramework for OpenGraph! I’ve never tried it myself but different things work best for different people!

      If you have a WordPress website, I know you can install some plugins that will hide your Pinterest image so you don’t have to actually include it on the page. I currently use a paid version of Social Warfare and it lets you select whatever image you want to be the Pin and it doesn’t have to be on the actual page of the content.

      Just something to think about if you’re looking for a simple solution 🙂
      XO, Cath

  10. Leah says:

    Hi Cathrin!
    This post was SO helpful, I have been trying to find out how to claim my Pinterest account for about a week now and just stumbled across your page. Your explanation was way more helpful than anything else I had found!
    Thanks so much, cant wait to read through some of your other posts.


  11. Colleen says:

    My website is not wordpress and it is not really a blog. Does your website have to be a blog. I can probably make a reasonable stab at hacking up the schema metadata manually but if the website has to be a blog then they won’t approve of it no matter what I do.

  12. Julie says:

    Hi Cath. I am in the process of building my website which will host my blog. Your article was EPICALLY helpful re Rich Pins. I did want to also give you a heads-up that when I clicked on your Pinterest share button – a popup appeared saying “Sorry, couldn’t find any pinnable things on this page”. Bit of a bummer given you are soooo great at helping others with Pinterest stuff. Thought I’d let you know.

  13. This was the most helpful post I’ve read regarding Pinterest. Thank you so much!

  14. Genevieve says:

    Hi Cathrin!
    Thank you so much for this post! Would you be able to help me with something? I’ve enabled rich pins and all my meta data appears, but the titles of my images now all default to the title of the webpages they appear on. This is fine for most images, but if I have an image of, say, a cheeseplate from a page called “How to throw a lobster party,” the image automatically is named by that title – a strange title for a cheese plate. Do you know how to override this function since there is nowhere to alter the title of a pin within pinterest once rich pins is enabled? Any help would be greatly appreciated!!

    • Cath says:

      Hey there!

      When Rich Pins are set up, Pinterest will automatically take the headline of the page you are linking to and make that the title of the pin. The only way to go around that is to upload the pin manually on Pinterest and include a link to either your home page, Instagram account, or another related page on your blog! As of right now, there isn’t another way to override this function, sadly.

      I hope that was helpful!

  15. Stephanie says:

    Your article really helped me! I was validated and approved within 5 minutes! I have a couple of questions for you. It says it can take a few weeks to change your existing blog posts over to Rich Pin format, so they’ll look the same for a while, correct?

    Also, I’m confused because on the instructions page there’s this: Do I have to mark up all of my pages? (with HTML code)….Yes, you will need to add Rich Pin metatags to any page that you want to appear Rich on Pinterest. Please remember Rich Pins are only intended for specific product detail, article, or recipe pages. Pages such as home and category pages should not be marked up. You only need to validate and apply with one correctly marked up page in order to enable Rich Pins for any page containing metatags on your website.” But we don’t have to add any code for individual posts? They’re saying metatags, but they mean the SEO title, slug and meta description of the Yoast plug-in, right? Thank you so much!

    • Cath says:

      Hey Stephanie!

      So your pins might start to change immediately. But for some of your older ones, I would say that it is going to take a little while for them to change. So be patient!

      And yes you don’t need to do anything extra to mark up your pages! If you have the Yoast SEO plugin, just make sure that you fill out the section below each post and it will do it for you. No need to mess with your code! That could get really messy!

      I hope that helps! Let me know if you have any other questions.
      XO, Cath

  16. Bhargav says:

    i have not written any blog post on my website.i m going to start very soon.How many posts do i need to upload before applying for rich pins? i would appreciate ur hearing

    • Cath says:

      You can apply for rich pins before you launch any blog posts. As long as you have other pages on your website you can still apply for rich pins! So go ahead and do it at any time as long as your pages are set up appropriately!

      XO, Cath

  17. Katie | Katie's Kronicles says:

    Seriously such a helpful post!!!!!!! I am at work right now but I am saving this and doing it ALL right when I get home!!! Rich pins all the way. I have wanted to do this for so long!

    Katie |

    • Cath says:

      Hi Katie!

      Thanks for such a lovely comment. You made me smile with your bubbly personality! I love it!

      I’m so glad you enjoyed this post! And yes definitely rich pins all the way! They not only look nicer but are better for your SEO! 🙂

      XO, Cath

  18. Ashley says:

    Thanks for this post! I followed through completely but I can’t figure out how to actually use the rich pins..

    • Cath says:

      Hi Ashley!
      Once you are approved for Rich Pins, Pinterest does the rest for you!

      So when you created a new blog post and share it as a pin on Pinterest, it will automatically add the appropriate title and you as the author. So if anyone else tries to claim that pin, it will always link back to your blog and your Pinterest account.

      So there is really nothing you have to figure out about using them. Once you are approved, you can wipe your hands and keep using Pinterest just like you did before!

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