Meet Cathrin

Hey there, digital bestie! I’m Cathrin, but you can call me Cath to make it easy.

I’m so beyond grateful that you landed on this little website and I can’t wait to show you all the possibilities that your life has to offer.

But before we really get started, I want to take a moment to share my story.

In 2014, I experienced a series of traumatic events that ultimately lead to feelings of victimization, severe anxiety and depression. And I ended up wasting the next 2 years of my life just going through the motions.

At this point, I completely stopped taking care of myself. I ate whatever I wanted, I didn’t exercise, I didn’t wash my body, I didn’t do anything that I actually loved, and I followed whatever path was handed to me.

When someone would ask me a question that was directed to who I was or what I believed, I would just start crying. All you had to ask was why my favorite color was yellow and cue the waterworks.

Yep that's me - graphic for about page

So picture this.

It was a weekday night in October of 2016 when I was sitting on the couch with my dog Fancy eating ice cream for dinner. And as I was sitting there, it was like I ran into a brick wall and all in 1 moment, I realized that…

  • I hated my job,
  • I hated the town that I was living in,
  • I hated my body,

And most importantly… I hated myself.

Back then, I often told myself that I didn’t deserve to be happy. That this was just the way my life was going to be and that there was nothing I could do about it. That I had to settle for my desk job because that’s the responsible adult thing to do.

But something inside of me said that I was destined for more. That if I stayed on the same path I would be dead before the time I turned 30. 

So on that October night, I decided to take my life into my own hands. 

That night, I created my blog

1 month later, I moved out of that college town and into a town filled with small businesses and other creative individuals that inspire me on a daily basis. 

And almost exactly 1 year later, I left my full-time desk job to work for myself full-time. 

But most importantly, over that year I uncovered who I really was, I’ve learned to accept myself for everything that I am and everything that I’m not, and I discovered what my purpose is in this life. Now I live out my days trying to fulfill it to the best of my ability.


Society tells you that once you enter the real world, you have to get a job. You have to sit at a desk 9 to 5 and do what your boss says. You have to go to work Monday through Friday and you can only set your own schedule on the weekends. And if you don’t have a full-time job when you graduate college, then you’re a failure.

But I’m calling BS!

What if you could actually love what you do? What if you could wake up on a Monday and feel excited to get to work? What if you could work on the weekends for fun because you genuinely love what you do?

And what if you could set your own schedule and do whatever the heck you wanted every day?

Now that’s a life that I want to live.

I mean think about it: most people live for the weekends. They would be happy if the week just consisted of only Friday, Saturday, and Sunday. But with this mindset, most people spend over 57% of their lives miserable.


It’s sad. And I think it’s time that we break societies standards of what a career is.

I believe that you can create a career that you love simply by following your passions. I believe that you don’t have to be miserable just to make money. I believe that you should be able to live your life just the way you want to.

Are you with me?!


If I could boil your life down into 1 word I would say that it’s pretty… blah.

  • You dread waking up every morning to go to your boring 9 to 5 job.
  • You feel pretty unmotivated to do just about everything.
  • And you know that you are destined for more but you can’t figure out transform your life to live on purpose.

And right now you’re probably thinking: how does this girl know exactly what I’m going through?!

It’s because I’ve been there.

I know what it’s like to hit the snooze button every morning because you don’t want to go to your soul-sucking job. To feel like you’re just going through the motions every day, never making any real impact. To know that you are destined for more but right now your life feels pretty purposeless.

  • You want to change your life so desperately but you don’t know how.
  • You want to do what you love every day.
  • You want to wake up feeling like you have a purpose and go to bed at night feeling fulfilled.

Or maybe, just maybe…

You want to uncover who you really are, who you’re meant to be, and start to live a life that’s 100% intentional. 

You could be at the point where you’re thinking that you need to change your job, break up with your boyfriend, move out of your parent’s house, or grow your blog biz to make a bigger impact. 

But ultimately, you so desperately want to change your life but you have no idea where to get started.

If that sounds like you, then you’ve come to the right place.

This website is designed to help live up to your fullest potential all while teaching you the digital marketing and entrepreneurial skills you need to follow your passion by growing your audience online.

Join the community of thousands of big dreamers changing their lives every day and get my 10-Day Money Making Guide. 

Or if you’re ready to take your online presence up a notch, sign up to be a member of the Blog Biz Community and start growing your blog in 90 days or less!

Now go have some fun exploring my website.

I hope you find it as helpful as I intended it to be!

XO, Cath